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PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from blueludaisy.com (the “Site”). By using this website, you are agreeing to accept the terms of our current privacy policy as described herein. If you do not agree with any part of this policy, you may not use our website.

 

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. 

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase through the Site, we collect certain information from you, including but not limited to your name, shipping address and email address. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect to fulfill any orders placed through the Site. Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.

 

SHARING YOUR PERSONAL INFORMATION

We do not provide Personal Information to other companies except where they are subcontractors or suppliers directly involved in the delivery or sale of a product. 

We use Shopify to power our online store -- you can read more about how Shopify uses your Personal Information here

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here 

By using our website, you agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

BEHAVIOURAL ADVERTISING

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

CHANGES

Bluelu Daisy reserves the right to change this privacy policy at its discretion. If we decide to change our privacy policy we will post those changes on our website. We recommend that you visit the site frequently to stay informed and up to date.

 

CONTACT US

For any enquires or complaints regarding our Privacy Policy, please email us via our Contact Us page.

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